"To be an enduring, great company, we believe it must have the ability to innovate continually - to have a constant flow of new ideas" 

- Jim Collins, author of Good to Great and Built to Last

We are made in the image of the Creator. We are creative beings. We apply our ingenuity in a marketplace context. The focus of the 2021 ELO Forum is “The Innovative Spirit.” 

Why focus on the innovative spirit? 

Collins, in his recently-released Beyond Entrepreneurship 2.0: Turning Your Business into an Enduring Great Company, notes that “man is by nature an inventor, discoverer, and explorer; we’re endowed with a powerful urge to create, and a commensurate ability to do so....Indeed, not only does innovation keep a company healthy and prosperous, it satisfies the basic human drive to create and, at the same time, moves humankind forward."