What happens when a tech company with a vision for human flourishing raises $350 million and launches an AI framework for ministries—while also buying out a major marketing agency along the way?

You get Gloo, a Colorado-based, faith-driven tech company that has become one of the most intriguing stories in the intersection of entrepreneurship, innovation, and ministry.

From Startup to Marketplace Shaper

Founded with the conviction that technology can accelerate ministry impact, Gloo is no ordinary SaaS platform. With tools designed to help churches, nonprofits, and leaders connect with people and resources in more innovative ways, Gloo has steadily expanded its influence. The company's recent trajectory is nothing short of remarkable:

• $350 million raised in growth capital.
• The acquisition of Masterworks, a leading marketing and fundraising agency for faith-based organizations.
• The release of the Flourishing AI (FAI) Benchmark Framework, designed to help organizations measure and maximize community well-being.

That's a significant amount of momentum for a company that sits at the intersection of technology, ministry, and social innovation.

Flourishing AI in a Snapshot

Gloo's Flourishing AI (FAI) Benchmark is one of the first frameworks to ask a bold question: Can AI actually help people thrive? Built with Barna Group and Valkyrie Intelligence, it measures how well AI supports seven dimensions of life—Character, Relationships, Happiness, Meaning, Health, Finances, and Faith.

The early results? No system has mastered them all. Today's strongest models excel in Finance and Health, but consistently fall short in areas like Faith and Meaning—where deeper reflection and values really matter. By exposing both strengths and gaps, the FAI Benchmark pushes the tech world toward a future where AI serves human dignity, not just efficiency.

Why This Matters

The big story here isn't the numbers or acquisitions. It's the mission. Gloo is pioneering ways for ministries to embrace data, digital tools, and AI—not as gimmicks, but as means to deepen human connection and flourishing. For many churches and Christian organizations, this represents a shift from "catching up" with tech to actually leading with it.

And in the spirit of entrepreneurial leadership, Gloo's story is a live case study in how faith-driven organizations can scale big without losing sight of their calling.

Meet the Leaders Behind the Vision

At ELO's upcoming Vancouver and Toronto Forums, attendees will have the opportunity to engage directly with Rick Rusaw, a member of Gloo's executive team and a seasoned leader in both ministry innovation and entrepreneurial ventures. His Q&A sessions promise to pull back the curtain on what it takes to lead at the intersection of faith, business, and technology. For our upcoming Winnipeg Forum, Gloo's Director of Strategic Partners, Matt Smay, will join us and lead this conversation.

For those who want to get to know Rick a bit more right now, we hosted an insightful video webinar with Gloo's founder, Scott Beck and Rick Rusaw:

👉 Watch: Gloo and The Entrepreneurial Spirit

The Bigger Picture

What Gloo is doing represents a larger trend ELO continues to champion: the boldness of Christian entrepreneurs who see opportunity in the marketplace and in mission. Whether it's using AI to help ministries flourish, or raising capital on par with Silicon Valley disruptors, Gloo is showing that entrepreneurial leadership is as much about imagination as it is about execution.

And for leaders considering gathering at our Forums, this is an invitation to think bigger about what's possible when faith and innovation walk hand in hand.

Curious about what Gloo's next chapter means for Christian entrepreneurs? Don't miss the Q&A with Rick Rusaw at our Vancouver and Toronto Forums and with Matt Smay at our Winnipeg Forum, Canada's premier leadership conferences that celebrate meaning-driven business and entrepreneurial leaders. Learn more and register now.