Brad Pedersen : Overcoming Bankruptcy, Failure & Adversity


Brad PedersenAbout the presenter:

Brad Pederson is President & CEO of Indykko Limited, Hong Kong, and Chairman of Open Mind Developments Corporation, Kelowna, BC. He is a serial entrepreneur who started his first venture in his teens and has always supported himself through business. Brad was pursuing a career in health care when he was inspired to get into the kid's business by reading a story about a young entrepreneur who invented a toy and built a successful business. From that example, Brad was compelled to develop his first toy company - "bootstrapping" it from a basement condo and growing it to become one of the largest Canadian toy companies in the early 2000s. Along the way, this venture received several awards and accolades including the CYBF growth award, four consecutive rankings among the Profit 100 companies (2001 - 2005), 2012 Profit 500 ranking, and an Ernst and Young Entrepreneur of the Year nomination.  

Brad was a founding partner of Tech 4 Kids in 2008 and focused on first building a best in class leadership team. The result of the group’s efforts is that they have been able to grow profitable company revenues to over $60 million, operating out of three offices and trading into over 60 countries around the world.

In 2017, Tech 4 Kids merged with The Bridge Direct as part of an M&A strategy to rapidly scale a toy enterprise by acquiring other businesses with strong revenues and leveraging sourcing and consolidating overheads. The newly formed company was named Basic Fun and the first acquisitions included well know brands, such as Uncle Milton and Knex, creating consolidated revenues of nearly $150 million.

In late 2017, Brad exited Basic Fun and, after taking some time off, founded Indykko Limited, a Hong Kong-based incubator that invests in CPG startups and provides infrastructure for product development and sourcing. The companies first investment is in Open Mind Development, a leader in developing sustainable products and the owner of the Pela brand.

Despite much-celebrated early success, Brad is no stranger to adversities in business. During the mid 2000s, the company fell on financial difficulty and was forced into restructuring which ultimately ended up in bankrupting the company a few years later.  It is said that mastery lives on the mountain top of mistakes and as such the crucible of failure creates valuable lessons that shape our future. Brad used these lessons from the business failure as a catalyst to create better business models.

Brad married Kelly, his college sweetheart, who, not only has been his life partner for over 20 years, but she has also played an important role in helping build and grow the business. Brad is the father of Bretton and Megan who both attend McMaster University and to whom he encourages to chase their passion and purpose in life. Brad is committed to being a lifelong learner and personal mastery and as such is honing his skill's in an attempt to become the best and brightest version of himself.  Brad is a follower of Jesus Christ and is open about his faith. He considers it a privilege to be able to use his business as a platform to live out his values and give back. Brad has a passion for fitness, adventure, and outdoor pursuits.