Unique Value Proposition


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A family business, and indeed any business, must continually innovate in order to survive and thrive.

Every business was started from scratch at some point by a person with an idea. If that entrepreneurial spirit is not nurtured and maintained then the company will eventually fall apart. 

Every dinosaur of today was yesteryear’s entrepreneurial story. The larger retailers that were steamrolled out of existence first by Walmart and then by Amazon were innovators in their heyday.

There is no rule that companies must survive. The ones that have failed in business have also failed to maintain their entrepreneurial spirit, not allowing their business to continue from generation to generation

We have researched and worked with hundreds of business owners and entrepreneurs from around the world. We are experts in working with and understanding entrepreneurs.

We know that the importance of all planning rests on the foundation of the entrepreneurial spirit.

The core of entrepreneurship is innovation and motivation. That is the nature of an entrepreneurial business. The transition from one generation to the next must be understood within an entrepreneurial context; at the core of the business and family is the need to maintain a sustainable and thriving business.


As a thought leader in the field of working with family business owners, we have written many blogs. Click HERE to view all ELO Counsel related blog posts.